Fortress is a property portfolio app focused on easing the pains of requesting and renewing mortgages. It provides investment performance tracking and an easy way to quickly request and renew mortgages for existing properties. The name Fortress was chosen for its strong and fortified meaning as it is a product that will compile important data and information about customers property investment assets.
The Fortress logo was inspired by the historical reference of a chess piece. It was important for the logo to be easily recognizable and for it to work well at small sizes therefore we kept the design minimal and produced the basic form using simple rectangular geometry. Each horizontal layers were then vertically stacked evenly using a strict guideline. This helped the design achieve balance and visual consistency.
Fortress is an investment portfolio app and it is important for numbers and financial information to be represented clearly and accurately. We chose to represent the brand using a bright green as it is a common and trustworthy color when it comes to money, investment, and finance.
We chose to design our information architecture from the ground up and separate the visual elements emphasize the important details from the rest. The overall detail of a property is horizontally scrollable with the first column being frozen so that the user never loses sight of which property they are looking at.
In the end, we paid close attention to the strategic use of size and color to lift the information that was most important. Even though there are many different visual elements we believe each element is consistently designed to allow for quick education of its intended use.